Why Shopping Small Isn't Small at All

When you shop local, you're not just picking up something beautiful — you're investing in something way bigger.

As small business owners, we see it firsthand every day: how every purchase, every kind review, every word-of-mouth shoutout keeps real people (like us!) dreaming big and working hard.
And it’s not just feel-good energy — the impact is real.

According to the Canadian Federation of Independent Business (CFIB), for every dollar you spend at a small business, 66 cents stays right in your local economy. Compare that to just 11 cents when you shop at a big multinational.

That difference? It’s your community thriving. It’s local jobs, local causes, local joy.

When you support local, you’re making all of this happen:

1. You Keep Communities Vibrant

Small businesses give neighbourhoods their character.
They're the cozy coffee shops where strangers become friends, the markets where makers share their craft, the shops where culture and creativity come alive.
Without them, everything starts to look — and feel — a lot less special.

2. You Help Create Real Opportunities

Small businesses punch way above their weight when it comes to job creation.
In Canada, they employ nearly half of the private workforce — about 5.7 million people.
When you choose to support small, you’re helping whole communities build better futures.

3. You Help Us Weather the Storms

And honestly? Running a small business right now isn't always easy.
Between rising costs and things like trade tensions and tariffs (thanks, global economy), many of us are paying more for the materials and supplies we need to stay open — without the deep pockets big companies rely on.
The CFIB found that about one-third of small businesses were impacted by U.S. tariffs during recent trade disputes.
Your support helps small businesses stay strong when things get tough — and keep doing what they love most.

4. You Protect Craft, Culture, and Storytelling

Every piece made by hand, every curated collection, every detail matters.
Shopping small isn’t just shopping. It’s choosing to celebrate makers, traditions, and stories that deserve to be seen, heard, and passed down.

Every time you choose a local shop over a mega-corporation, you're choosing a world with more creativity, more community, and a whole lot more heart.

Thank you for being part of ours. We couldn’t do this without you.